NEW YORK: Bain & Company finds retailers experimenting with AI-powered targeted campaigns see a 10% to 25% increase in return on ad spend NEW YORK, Dec. 9, 2024 /PRNewswire/ — Today’s consumers are bombarded with ads across every channel, but many feel these messages miss the mark. A new study from Bain & Company finds 40% of consumers say the ads they see feel irrelevant. As the average cost per thousand impressions (CPM) for social media platforms rises 10-15% during the holidays, loads climb, and attention spans shrink, retailers face a high-stakes conundrum: How can they stand out to shoppers, improve customer experience, and still make every dollar count? The answer lies in AI-powered personalization.