NEW YORK: Debuting at CES 2025 NEW YORK, Jan. 7, 2025 /PRNewswire/ — Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems have announced a first-of-its-kind strategic partnership aimed at helping advertisers navigate the complexities of modern marketing with greater precision and confidence. The collaboration – which brings Night Market’s NEON, an AI-powered retail media and storefront optimization platform, together with Keen’s adaptive marketing mix modeling software – is designed to redefine how brands plan, optimize, and measure marketing incrementality across all channels.