Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

TAIPEI: LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth TAIPEI, Nov. 21, 2024 /PRNewswire/ — Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier’s three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier’s deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.

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