NEW YORK: Publicis Sapient will create a dedicated Google Business Unit to support enterprise demand for Google’s AI technology NEW YORK, Nov. 21, 2024 /PRNewswire/ — Publicis Sapient, a digital business transformation company, today announced a global partnership with Google Cloud to rapidly increase adoption of generative AI and scale Google’s technology to enterprise customers. Publicis Sapient will create a dedicated Google Cloud business unit to address demand for Google’s AI technology, with dedicated resources to help customers successfully plan, deploy, and manage generative AI projects. The fusion of Google Cloud’s leading technologies and Publicis Sapient’s deep industry knowledge and expertise across its SPEED – Strategy, Product, Experience, Engineering, and Data and AI – capabilities will enable solutions that drive efficiency, innovation and growth for clients across industries, including BFSI (banking, financial services and insurance), consumer products, healthcare, retail, telecommunications, media & technology, transportation & mobility and travel & hospitality.