NEW YORK: Research conducted in partnership with Ipsos introduces a new paradigm in leveraging psychographic insights to influence consumer financial behaviors. NEW YORK, Jan. 21, 2025 /PRNewswire/ — The financial services industry is experiencing a transformation, thanks to a recent study by Psympl, conducted in partnership with Ipsos. This research has introduced psychographic profiling into the realm of financial decision-making, offering a fresh perspective on consumer behavior beyond traditional demographic and socioeconomic analysis.