ENGLEWOOD CLIFFS, N.J.: will.i.am creates a distinct sound and design identity for LG xboom 2025 “xboom by will.i.am” speakers and earbuds to be unveiled at CES 2025 ENGLEWOOD CLIFFS, N.J., Dec. 9, 2024 /PRNewswire/ — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “xboom by will.i.am.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience.