DETROIT: Holmes and Miller will talk about how to transform an organization and create a winning culture DETROIT, Dec. 12, 2024 /PRNewswire/ — Today, the Association for Advancing Automation (A3) announced that Brad Holmes, Detroit Lions executive vice president and general manager, will be the opening day keynote speaker, along with Dan Miller, Fox 2 Detroit sports director and voice of the Lions at Automate 2025 on Monday, May 12 at 9 a.m. The Automate Show and Conference is the leading showcase for the robotics and automation industry in North America.