VANCOUVER, BC: VANCOUVER, BC, Dec. 9, 2024 /PRNewswire/ – Ginkgo Health Inc. has successfully launched Ginkgo Active, the first all-in-one app for holistic health. Users will engage with an AI health expert for personalized exercise prescriptions, marking the beginning of their virtual life journey, supported by comprehensive lifestyle guidance across physical, mental, and social well-being. The fitness app market is saturated with solutions primarily catering to self-motivated individuals who seek tools for tracking, logging, or pre-packaged workouts ideas. However, a significant portion of the inactive population remains underserved—those at higher risk for chronic conditions and declines in health. These individuals face challenges such as lack of motivation, limited access to affordable resources, and insufficient professional guidance or knowledge. While many fitness app developers overlook this group as a potential customer base, the healthcare system recognizes them as key drivers of preventable medical costs, highlighting an urgent opportunity for innovation in this space.