Marchesi Frescobaldi Presents a new Augmented Reality Experience based on Artificial Intelligence and Machine Learning

FLORENCE, Italy: The Tuscan company Marchesi Frescobaldi is continuing its digital expansion journey by transforming its wine labels into an interactive experience. FLORENCE, Italy, Dec. 19, 2024 /PRNewswire/ — A company deeply rooted in history and tradition, Marchesi Frescobaldi, also has its eyes on the future, positioning the nine magnificent estates, and a 700-year winemaking legacy, in a revolutionary way, with ongoing investments in cutting-edge digital technologies.

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