SAN FRANCISCO: Enhancements bolster defenses against recent 50x surge in deepfakes SAN FRANCISCO, Jan. 22, 2025 /PRNewswire/ — Persona, a leading global identity platform, today announced significant advancements in its AI-based face spoof detection capabilities. These updates strengthen Persona’s ability to detect and prevent increasingly sophisticated generative AI fraud techniques. AI-based face spoofs – such as deepfakes, synthetic faces, and face morphs – have enabled fraudsters to scale attacks at an unprecedented pace. For businesses that rely on identity verification, this poses growing risks, from significant financial losses to reputational damage. Gartner predicts that by 2026, attacks using AI-generated deepfakes on face biometrics may lead up to 30% of enterprises to no longer consider identity verification and authentication solutions reliable in isolation. This underscores the need for multi-layered fraud prevention tools that can respond to emerging threats.